B Corp

80 points gets your B Corp
status. We scored 109.

B Corp label is a points-based certification system
that rates a company’s social, environmental and accountability efforts. In other words, it doesn’t rank your operations based on much money you make, but on how much you care for the well-being of your people and the planet.

How we got certified

We earned a total score of 109 and got our certificate in September 2023. And since B Corp certification isn’t handed out for life, we’re continuously finding new ways to do better.

We scored highest in Impact Business Models:

Community (33.9 points) for our WWF donations: we donated 3.05% of our revenue in fiscal year 2021.

Environment (31.7 points) for the ECO elements in our products. Such as 100% Recycled PET plush filling and ECO shell materials.

Workers (22.9 points) for taking good care of our employees by offering benefits like personal
training and a health checks.

109 our overall B Corp score

80 qualifies for B Corp certification

50.9 median score for ordinary businesses

Your durable plush from start to finish...