Why we exist?
To bring joy to people’s lives, while minimising the impact of our
industry on the planet we’re leaving for our children.
We’ve got a long way to go, but we're enjoying every step of the journey.
We are B Corp certified!
Becoming a B Corp certified plush company is a testament to our commitment to sustainability and ethical business practices.
It underlines our dedication to making the world a better place for future generations.
1% is the least we can do
As of June 2024, we’re a proud and certified member of 1% For The Planet; a global network of companies that pledge to donate at least1% of their annual sales to environmental organisations.
30 years of preserving nature
2024 marks the 30th anniversary of our partnership with WWF. That’s 30 years of donations to local WWF branches for every plush sold to support their conservation efforts.
Bought a plush toy Down Under? Your donation helps save the koala.
Got the perfect plush gift in South-Africa? You’re contributing to the preservation of rhinos.
And of course, all our WWF soft toys are handmade from the best materials only.
Global Recycle Standard
The Global Recycled Standard (GRS) is an international certification that verifies the presence and amount of recycled material in fabrics, and tracks the flow of raw materials from source to final product.
Ethical Toy Program - ICTI
Our factories are certified by the ethical supply chain program for toys and children’s products. ICTI is committed to improving the lives of workers and stonier industry through the ethical production of toys. This means:
Working hours cannot be excessive & overtime must be voluntary
Legal and fair pay
No child labour
No forced or involuntary labour
Employees must be treated with dignity and respect
No discrimination
Employees right of association must be observed
Individually written labour contracts must be provided
Working conditions are safe and employee health is not endangered
